Associate Brand Manager

Company: Bronco Wine Co
Location: Santa Rosa
Posted on: February 18, 2026

Job Description:

Job Description Job Description JOB STATEMENT Bronco Wine Company is seeking a dynamic, strategic, and hands?on Associate Brand Manager to support and partner with our Senior Brand Manager across brand innovation, growth initiatives, and market activation. This role is ideal for a curious, driven marketer with a passion for wine and CPG, a commercial mindset, and the energy and creativity to reinvigorate brands with fresh positioning and execution. You will be immersed in a fast-paced, collaborating cross?functionally to deliver brand excellence from concept to shelf and from DTC to on?premise. Why Join Bronco Wine Company You’ll join a family-owned industry leader where your voice matters and your creativity can truly shine. With a portfolio of respected, evolving brands and a culture rooted in innovation, sustainability, and community, you’ll help shape the next chapter of wine marketing. If you’re ready to roll up your sleeves, collaborate across teams, and make a real impact. This is your place to grow. Essential Duties: Support development and execution of annual brand plans and innovation roadmaps (SKUs, packaging updates, line extensions) in partnership with Senior Brand Manager. Drive data?backed analyses (shipments, depletions, distribution, velocity, trade channel performance) and present business review insights with actionable recommendations. Monitor and track brand P&L components — marketing spend, forecast vs actual, COGS, margin impacts — and manage budget/PO/vendor coordination for brand projects. Coordinate packaging/label development and compliance reviews (ensuring brand standards, regulatory adherence, speed?to?market). Develop trade? and consumer?facing tools: sales/distributor presentations, DTC/web content, influencer/social assets, experiential event materials, and POS. Plan, activate and support key events, wine competitions, tastings, distributor/retailer trainings, and field?based trade programs to drive brand visibility and velocity. Manage social media platforms and digital content, ensuring consistent brand tone, voice, visual identity, and alignment with regional/in?market assets. Collaborate across departments (Sales, DTC, E?commerce, Production, Creative, Insights) and external agencies/vendors to ensure seamless project execution. Proactively identify competitor and category trends, channel shifts, consumer occasion insights, and recommend innovative brand and activation strategies. Thrive in a fast?paced environment, managing multiple projects and priorities while maintaining executional excellence, attention to detail, and brand integrity. JOB REQUIREMENTS: Bachelor’s degree in marketing, Business, or related field. 2–4 years of brand marketing or CPG/beverage experience (wine/alcohol industry a plus!) Familiarity with the 3?tier alcohol beverage distribution system (supplier ? distributor ? retailer) and basic off?premise/on?premise channel dynamics. Strong proficiency in Microsoft Excel and PowerPoint (data tracking/reporting, presentations) and solid working knowledge of Microsoft Office/Teams systems. Demonstrated analytical mindset — comfortable with datasets that inform brand strategy, performance tracking, and commercial outcomes. Experience managing marketing/agency/vendor budgets and tools; able to follow through from brief to execution. Social media and digital marketing experience with an eye for brand voice and visual consistency. Organized, adaptable, resourceful, and ready to thrive in a high-energy, ever-evolving environment. Excellent written and verbal communication skills; ability to distill complex data into clear storylines and presentations. Passion for the wine industry, brand building, and innovation. Entrepreneurial mindset, willingness to learn, and ability to roll up sleeves. Ability to: Creative mindset to develop innovative market strategies and promotional campaigns with target audiences. Cross-Functional Collaboration across various departments to align brand strategies. Market Analysis ability to conduct thorough market research to understand consumer behavior, markets trends and competitive landscape. Account Relationship Management Leadership & Team Alignment Project Management to proficiently managing multiple projects simultaneously end to end execution. Analytical Rigor & Data-Driven Decision-Making A clear, data-driven portfolio strategy is in place that informs proactive pitching and long-term account planning. Adaptability to change market conditions and consumer preferences, allowing for quick adjustments in brand strategies. PHYSICAL REQUIREMENTS: Lifting and Carrying: Ability to lift and carry items, often weighing up to 50 lbs. Standing and Walking: Frequent standing and walking for extended periods. Pushing and Pulling: Ability to push or pull objects as part of the job duties. Bending and Stopping: Capability to bend, stoop, and stop for short distances. Sitting and Reaching: Ability to alternate between sitting and standing, as well as reaching with hands and arms. Ability to ascent and decent stairs using three-point contact. WORK ENVIRONMENT: Limited noise level Indoor climate

Keywords: Bronco Wine Co, Citrus Heights , Associate Brand Manager, PR / Public Relations , Santa Rosa, California