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Director, eCommerce Strategy

Company: GroupM
Location: Citrus Heights
Posted on: September 14, 2020

Job Description:

This role is critically important to working the US client base and the candidate will help drive the Ecommerce practice with a specific focus on several clients. Our team has delivered projects for the likes of Danone, Colgate, Chevron, Tiffany & Co., Church & Dwight, Bausch & Lomb, Yeti and IKEA. The Director reports directly to the Head of Ecommerce in the US and works closely with the precision team and US account teams. This role will help build the practice ongoing , deliver new business opportunities as well partnering with key clients on their ecommerce growth strategy. YOUR IMPACT: You will be expected to create high-level, multi-year growth strategies for the clients, leveraging both channel, retail and media expertise. You will be part of larger client teams and will develop relationships with your cross-functional partners to deliver critical results that lead to further investment online. We have a fast-growing practice, with clients looking for guidance as pure-play, 3rd party platforms, social and traditional brick & mortar retailers move into media ownership. As the lines blur between trade and true media, this director must manage the dollars that best optimizes both brand equity and delivers growth expectations. This role is diverse in nature, the right candidate will be responsible for identifying the best ecommerce and retail strategies, as well as identifying appropriate vendors and providing strategic guidance on operational strategies and ecommerce business principles. The candidate will be expected to partner with our precision leads as well as support the US EXCO. The role will be key in vendor contract negotiations, capability building, organizational upskilling and budget management. Practice Building: Deliver capabilities growth through planning, new business development, and tool creation. Partner with GroupM to move ecommerce agenda forward not only for clients, but throughout WPP Creation of training materials for key practitioners throughout the Wavemaker organization Develop and cultivate relationships with critical and emerging vendors Build 2-3 opinion or relevant industry articles per year Participation in company townhalls and presentations Client Management: Drive key client’s ecommerce strategy, ensuring growth YOY and demonstrated results Client ecommerce budget management in partnership with digital investment teams to maintain a performance and outcome-based approach Provide SME to client leadership for all ecommerce industry opportunities, updates or developments Participate in yearly planning and in quarter campaign optimizations Partners with the programmatic, social and search teams to ensure best-practice delivery for ecommerce campaigns Create dashboarding reporting to be rolled out to the client around test & learn and ecommerce activations. Responsible for contract negotiation, routing and system management YOUR QUALIFICATIONS: The candidate will have experience in an ecommerce media planning, DTC or retail media planning or performance marketing. The candidate will need to act as the subject matter expert across the landscape. The core deliverable for this role is to deliver client and internal growth strategies Amazon experience, working with ARAP, AVS, Vendor Central Experience working with WMG, Roundel, PromoteIQ, Criteo, Kroger, Citrus, and Quotient Working knowledge of Amazon Advertising (AAP, AMS) Working knowledge of social platforms Snapchat, Instagram, Whatsapp, Facebook Some understanding of Affiliate Marketing Comfortable with data and analytics Strong written and verbal communications Experience with analytics and data tools a plus Confident self-starter who can take initiatives and run with them Inquisitive and enthusiastic about digital technology and marketing Alignment with our Wavemaker values and behaviors: Passionate – brings a genuine thrill and excitement to the role Agile – is able to be nimble in thought and action and overcome obstacles to achieve great things Collaborative – works well with others, and can align behind a shared purpose Entrepreneurial – is open to new ideas, and will challenge old ones. Diverse – is proud of the difference they can bring, and respects the differences in others ABOUT WAVEMAKER: We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales. Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you. Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

Keywords: GroupM, Citrus Heights , Director, eCommerce Strategy, Other , Citrus Heights, California

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