General Manager

Company: ULTA Beauty
Location: Novato
Posted on: May 24, 2025

Job Description:

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Overview
Experience a place of energy, passion, and excitement. A place where the joy of discovery and uncommon artistry blend to create exhilarating buying experiences-for true beauty enthusiasts. At Ulta Beauty, we're transforming the world one shade, one lash, one cut at a time. Because beauty is powerful.
If you seek greater purpose-a place of vision, mission, and lived values-where voices are heard, contributions valued and recognized and growth opportunities abound, consider Ulta Beauty. Nowhere else are the possibilities quite this beautiful.
General Summary & Scope
The General Manager (GM) is responsible for leading through Ulta Beauty's mission, vision, and values to develop a high-performing team that consistently delivers top-line sales growth for the store. The GM leads a team of managers and is accountable for all aspects of managing a single retail store, including the salon. This leader drives the store's business focusing on performance (sales, service, and expense control), people (talent acquisition, training, and development), and process (standard operating procedures and compliance standards). This position requires a passion for process excellence, a drive for results, and the ability to lead, influence, and develop their team.
Principal Duties & Responsibilities
The GM is a champion of Ulta Beauty's mission, vision, and values, demonstrating them consistently by performing the following duties and responsibilities (as well as all other projects/duties as assigned):
Performance

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• Promote a culture of accountability to meet or exceed Ulta Beauty's goals related to retail and service sales, guest loyalty (including credit), payroll, omni-channel, and retail shrink.
  
• Drive company profitability through operational excellence, top-line sales growth, and expense control.
  
• Leverage store forecast and payroll budgets to support store scheduling needs to maximize productivity, achieve sales and payroll goals, and complete workload on time, within the payroll budget.
  
• Address issues identified by financial and operational reporting, store visits, and audit results to meet Ulta Beauty's goals and drive profitability.
  
• Perform makeup applications, skincare analysis, and product demonstrations to drive sales and enhance guest service experience.
  
• Stay informed about industry trends, products, and services during work time, and be knowledgeable about ingredients and benefits to better serve guests.
  
• Maintain prompt, regular attendance as the GM and hold all store associates accountable to the attendance policy.
  
  People
  
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  • Attract, hire, and retain a diverse team of top talent; address staffing needs efficiently.
    
  • In partnership with the DM and People Success, address policy violations with appropriate corrective action, including separation of employment, following policies and procedures.
    
  • Build a highly engaged team that embodies the Ulta Beauty brand through effective collaboration and communication.
    
  • Create an inclusive environment that encourages growth and engagement of associates.
    
  • Lead all aspects of manager and associate development, including training, feedback, coaching, performance reviews, succession planning, and individual development plans.
    
  • Participate in ongoing training to enable continuous professional development and drive sales performance.
    
  • Ensure direct reports participate in ongoing training to support development and sales goals.
    
  • Model a culture of open communication and share enterprise strategy with direct reports.
    
  • Promote teamwork by working alongside the management team, establishing priorities, and providing clear direction.
    
  • Execute the Guest Engagement Leader program effectively through business ownership, coaching, and leading a helpful, friendly guest experience to meet APG metrics.
    
    Process
    
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    • Ensure compliance with Ulta Beauty's policies, procedures, and standards.
      
    • Adhere to and enforce the dress code.
      
    • Use scheduling tools to assign staff effectively, providing an exceptional guest experience, reducing loss, and executing directives.
      
    • Use task management tools to prioritize store workload and ensure compliance.
      
    • Protect assets and minimize loss by meeting standards in safety, inventory control, cash management, and loss prevention.
      
    • Manage inventory control processes and report theft as necessary.
      
    • Support continuous improvement by adopting company initiatives and technology, communicating expectations, and executing store tasks.
      
    • Utilize company programs, tools, and resources to improve store performance.
      
    • Communicate regularly with field leadership on business trends, operational challenges, merchandise needs, and the competitive landscape.
      
      Job Qualifications
      Education
      
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      • Bachelor's degree preferred
        
        Experience
        
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        • 3-5+ years of retail management or relevant experience
          
        • Experience with driving sales, interpreting reports, managing payroll, and controlling expenses
          
        • Proven ability in inventory monitoring, operational excellence, service culture, and merchandising execution
          
        • Leadership experience in attracting, developing, and motivating talent, and leading through change
          
          Skills
          
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          • Proficient with POS, Microsoft Office, Apple devices
            
          • Excellent communication skills
            
          • Strong collaboration and organizational skills
            
          • Ability to react under pressure and adapt flexibly
            
            Special Position Requirements
            
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            • Flexible full-time schedule including days, evenings, weekends, holidays
              
            • Availability to close the store at least once a week
              
            • Attend meetings and conferences, including overnight and interstate travel
              
            • Maintain valid ID for airline travel
              
              Working Conditions
              
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              • Frequent use of computers and office supplies
                
              • Continuous mobility in the store
                
              • Frequent physical activity including bending, reaching, lifting up to 25 lbs.
                
              • Continuous walking and object manipulation
                
                If an associate has a disability preventing essential functions, the company will engage in an interactive process to determine reasonable accommodations.
                The pay range for this position is $42.00 - $54.00/hour, with potential for additional compensation through bonuses. Full-time benefits include paid time off, health, dental, vision, life, and disability insurance. Part-time benefits vary. For more info, visit .
                About Ulta Beauty
                Ulta Beauty (NASDAQ: ULTA) is the largest North American beauty retailer, offering a wide range of products and salon services. We bring beauty possibilities to life daily in our stores and online, with over 25,000 products from around 500 brands, including our private label. Our stores feature full-service salons for hair, skin, brows, and makeup.
                We consider all qualified applicants, including those with criminal histories, in accordance with applicable laws.
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Keywords: ULTA Beauty, Citrus Heights , General Manager, Executive , Novato, California